Shaun Stanislaus’s Tech blog

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Is this the starting?

Corporate brands look to young developers

SINGAPORE–To ensure they continue to provide services that are relevant to market conditions, some companies are looking beyond their in-house IT departments to get fresh new ideas.

Jowena Liang, senior vice president and head of consumer marketing and Internet banking, Singapore, at DBS’ consumer banking group, said: “Usually the people who use mobile applications are young people. Sometimes, when you’re too close to the business, you’re hampered by barriers like budget constraints and mental blocks.”

To tap the ideas of young developers in engaging the mobile audience, four corporate sponsors have joined Yahoo to support its recent mobile developer competition.

The competition, announced about a month ago, was extended to students from six Singaporean tertiary institutes, and called for widgets to be developed on Yahoo’s mobile app platform, specific to what the sponsors–DBS Bank, Kellogg Asia, Malaysia Airlines and UEEEU.com–were asking for.

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October 27, 2008 - Posted by | Uncategorized

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